I've always been hesitant to pay for this feature as I thought the price has always been way too high. I know Sony wanted to try to recoup as much as they could for their hefty investment into the technology, but I can't imagine they have an attach rate they are satisfied with. It's time to make some changes. Here are 3 things I think they can do to to make the service better:
1. Price drop. $99/year is still pretty steep. Sony should drop it down to the same level as PS Plus ($60/year).
2. Bundle it. Sony could bundle it with PS Plus for $99/year as part of a double-play bundle promotion, or even a triple-play bundle that also includes PS Vue for $150/year.
3. Replace the 2 monthly PS3 games as part of PS Plus with 2 free monthly PS Now rentals of the owners choice.
I think if Sony did those 3 things - the service would really take off and be very successful for them.
