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JEMC said:
se7en7thre3 said:

fwiw http://www.anandtech.com/show/10710/amd-announces-embedded-radeon-e9260-e9550 

So AMD has the products cited in the wccftech article, so what?

Looking at the anandtech article you linked, you can see that those new products replace another two, produced in 28nm and with an older and less efficient architecture that don't consume that much more power and, in fact, use a lot less power than their desktop counterparts.

For example, taken from that article, the E8950 that is replaced by the newer E9550 is based on the Tonga architecture, features 2048 shaders and is rated at 95W. The desktop version would be the R9 380X that is also based on Tonga and has 2048 shaders, and guess what, it's rated at 190W. And that's despite being a 4GB card compared to the 8GB of the embbeded product!

Summary: using embbeded products to extrapolate the performance or power consumption of the desktop versions doesn't work.

I am definitely no expert on this subject so i appreciate your input; also pemalite and other tech heads here that can chime in and declare whether its possible, or pure bs click bait:

"It’s not clear yet whether AMD will also introduce the new revision to the desktop market. However, in the mobile market where power efficiency rules supreme this could prove to be a pivotal change for the company’s competitiveness in notebooks. Some industry sources are speculating that AMD could introduce the new Polaris 10 and Polaris 11 revisions as part of the company’s graphics refresh next year. To be part of the new product stack alongside the brand new powerful enthusiast-class Vega 10 and Vega 11 GPUs in what we assume we’ll be called the RX 500 series. There’s evidence to believe that this is plausible. The Radeon Technologies Group had revealed earlier this year that the new naming scheme introduced with the RX 400 series had been designed with room for updated revisions in mind, e.g. RX 485, RX 475 and RX 465 graphics cards. 

However, as the desktop isn’t a power critical platform the company is more likely to choose to leverage the higher power efficiency to boost performance by raising clock speeds and maintaining similar TDP levels of current RX 400 series graphics cards. AMD’s new flagship graphics chip code named “Vega 10” is scheduled to debut at the end of the year. Another high-end “Vega 11” GPU is scheduled to launch next year to slot it in between Vega 10 and Polaris 10."