Will Ninty lose the war if Sony & M$ develop similar or better controller?

[PS360ForTheWin]

i cant see it affecting the current gen, people will just see it as copying nintendo and wont bite. Nextgen maybe, if another company can pull it off, Sony are more likely to make it a succses as theyve had the most experience in the industry, MS can do it, but only if they accept majour losses and a near total rebranding of the XBOX franchise.