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TheBigFatJ said:

Windows will continue to hold 90% of the market for a long time


Windows does not own 90% now. Apple owns 14% and growing, so that leaves 86% for everything else.

You can get an apple for $499, that comes with the OS and all the iLife stuff (the software lone is worth 500 bucks). So they have a product for the low-end market. They just don't have one for the enthusiast.