mountaindewslave said:
this. you announce in September and then the holidays come by and everybody asks for a PS4 as a gift and then totally forgets about the NX come next spring. Frankly Nintendo's best move might be to literally wait until right around the holidays to announce the system, keep it fresh in people's mind while they're on vacation and getting holiday money and things announcing early is useful is you're launching during like the holidays. Announcing early is just not relevant at all if you're launching in March. They can easily spam commercials and ads online for a few months. Obviously to a lesser extent look at how films are advertised- granted they're only out for a limited period of time, a limited theatrical run, BUT you don't advertise wayyyy in advance. you advertise in a sweet spot in the months leading up to the release
I can see if Nintendo has something super innovative, them being concerned that Sony might attempt to hack together a similar-ish thing if there's too much time in between release just as an example, although this was late by Microsoft, something like the Kinect getting made because of the Wii comes to mind. if you have a really good idea for something the real value is arguably in protecting the idea and using it at the right time to control market share |
I don't think announcing it early (in September, for example) would have been a bad idea. On the contrary, actually.
Knowing advance would probably make some people wait a few more months to then spend there money.
That's probably Nintendo's angle with NX: small gap between reveal and release.
Of course, this is not as simple as "here it is, go buy it". They need time to come out with marketing and the actual reveal of the games (dumping all the information at once and then having nothing new to show for months would be a bad idea too)... but so need 3rd parties. That's why i hope that 3rd parties have enough time and are ok with this type of approach.