Did they tell Sony? Are they even producing anywhere near that many units for Q4? Bestbuy.ca hasn't taken any pre-orders since I've been looking and says limited quantities available. (Can already pre-order playstation pro, no limited availability for that) My preferred shop doesn't even know if they'll get any units.
Hard to sell 2.6 million if you can't find them in shops.
Edit: I guess there were pre-orders available earlier, they're on ebay...
http://www.ebay.ca/itm/Pre-order-Sony-Playstation-VR-Launch-Bundle-Headset-Oct-13-launch-/322277571911?hash=item4b093d7d47:g:1TMAAOSwmLlX7Zui
Hardware launches never change!







