the eurogamer Nintendo NX is here

[Barkley]

JWeinCom said:

teigaga said:

Well I've edited that paragraph to contextualise it. The decline of Nintendo's handheld sales when they don't have a successful gimmick to expand their market ^_^

Then that begs the question of why they couldn't release another dedicated handheld with a successful gimmick.

Because we live in the age of smartphones, the DS wouldn't have been the success it was if it was released just a few years later. The DS appealed to non-gamers, but the tablets and smart phones have the demographic that the DS managed to capture covered now. Good luck coming up with a NEW gimmick that appeals to the mainstream, even if managed it would be copied onto IOS/Android devices within a very limited time span.

Though the term "gimmick" shouldn't be used in relation to the DS's success, it was a success because it appealed to the casual market, it had an audience that were a precursor to the smartphone and tablet crowd.