Amazon U.S. September bestsellers and general Amazon-based discussion

[GribbleGrunger]

Nuvendil said:

Of course it has something to do with it :P .  Nothing is every by accident, there's always an angle with this sorts of things.  Whether it's naming consoles or arranging what cereals go on what shelf levels in Walmart, there's always a marketing angle to any decision involving displays, names, signs, and aesthetics.  Neo might sound cool, but the term Pro is a more commonly recognized connotatively positive term.  Hence the choice.

Agreed. Just like a supermarket will put what they want you to buy at eye level or put sweets at the checkouts.