3 hours since last update:
HARDWARE
#25 PS4 Pro (up 1)*
#31 PS4s UC4 Bundle (up 1)
#62 PS4 Black Ops III Bundle (up 4)
#64 PS4 Fool's Edition (up 4)
#69 XB1s-1tb Madden Bundle (down 6)
#80 XB1s-2tb Gears Bundle (down 1)*
#86 XB1s-2tb (down 2)
#88 XB1s-500gb halo Bundle (up 3)
Does not affect this month (*)
SOFTWARE (pre-orders only)
#12 3DS Pokemon Moon (same)
#13 3DS Pokemon Sun (same)
#15 XB1 Gears 4 (down 1)
#17 XB1 Gears 4 Ultimate (same)
#32 WiiU Paper Mario Colour Splash (up 1)
#66 PS4 Dragon's Quest Builders (down 4)
#79 PS4 World Of Final Fantasy (up 2)
PS4: 5 SKUs, 4 in the top 100 / 2 in the top 50 / 0 in the top 20 / 0 in the top 10
XB1: 16 SKUs, 4 in the top 100 / 0 in the top 50 / 0 in the top 20 / 0 in the top 10
Considering some of the bargain bundles, the launch of Forza Horizon 3 and the imminent release of Gears Of War 4, I'd say it's not looking good for the XB1 brand. Even I did not think the PS4pro, PS4s and OG PS4 would be able to sustain a lead over all those bundles plus the above. Just let that all sink in. Look at what has been thrown at the PS4 and look at the result. I'm now inclined to think Oct will go to PS4 too.
edit: And just to point out, I'm not basing that off the fact there are now 4 PS4 SKUs above the XB1s. I'm basing it on the overall trends this WHOLE month.
The PS5 Exists.