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Ariakon on 29 September 2016
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Mike_L said:
Mike_L said:

XB1 FIFA 17 Bundles are doing really good at the moment in the UK with the game out in 2 days. Microsoft NEED to keep securing FIFA marketing and bundles. Without it I don't see how XB1 would be able to stay relevant in Europe.

Amazon UK
6. XB1S FIFA 17 Bundle 0.5TB
25. PS4 Pro
45. PSVR
56. XB1S FIFA 17 Bundle 1 TB
61. PS4 Slim
100. PS4 0.5TB

 

Above post is from September 20 where PS dominated in all regional hourly ranks except the British. And it seems that Amazon UK correctly "predicted" a great FIFA 17 week for XB1 (it ended up having a 989% week over week increase).

Looking at the current hourly in the UK, it really shows how important FIFA bundles and marketing are for XB1 (at least short term) as PS4 is now clearly back to selling more.

5. PS4 0.5TB
7. PS4 1TB
14. XB1S 0.5TB FIFA 17 Bundle
32. PS4 Slim 0.5TB
38. PSVR
39. PS4 1TB Lego Star Wars Bundle
40. PS4 Pro
44. PS4 0.5TB Lego Star Wars Bundle
69. XB1S 1TB FIFA 17 Bundle
81. PS4 Slim 1TB

 

Of course these hourly ranks only tell something about current trends but it's still pretty intriguing to be able to follow almost real time sales trends and then later see the results of those trends in official PR statements (like the "1000% sales boost").

Yeah, the ps4 is having an insane sale in the UK right now, with most OG ps4 systems selling for either 149 pounds with a free copy of Fifa 17 thrown in for good measure (though most stores are already sold out). Plus, the XB1S 2gb released in tiny numbers in August, so there was a long build up of pre-orders for the Fifa bundles. Essentially last week was for the UK what the week of August 2nd was for the US.