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Thing is, in the UK, such laws don't just apply to "advertising", they apply to all "marketing" which is why Hello Games could be found culpable even if interviews and the like were not put out as direct advertisements.
Tarmack broke it down pretty well over on Youtube.
It's about time the games industry got a good kick up the arse for this sort of thing, but it's a shame Hello Games will have to be the one to be made an example, not that it isn't deserved in some capacity.