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Nuvendil said:

It certainly can, but only if they play ball.  Sony's real genius is in their refusal to play ball most of the time and instead use their marketing to reinforce the  concept of value in the minds of consumers.  Because instead of forcing Sony to devalue, it has backfired and made Xbox the "cheap, second rate alternative" in the minds of many.  

Which is why I face palm every time a Playstation fan comes into the Amazon charts and declares Sony need to drop the price of the PS4.



 

The PS5 Exists.