PS3 price wasn't consumer friendly at launch, admits former Sony exec
Tretton, who was appointed CEO and president of the hardware giant’s American arm months before the launch of PS3, said that the difficulty in manufacturing the console resulted in a price that was not as wallet-friendly as consumers would have liked. Even so, Sony still managed to lose a fair bit of cash on the PS3 despite its $599 price tag.
“It was difficult to develop for, it was difficult to manufacture…so at the price it came out at, everybody knew that wasn’t a consumer-friendly price. Amazingly, that was losing a lot of money for Sony, even at that price,” said Tretton.
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