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Tell me what company with an inch of common sense devotes so many billions of dollars to establish a brand as a household name to simply ditch it afterwards?

When a company is still recognized in press releases as ''the company that brought you the WALKMAN'', I would be more than willing to bet my life earnings that the Playstation brand name is not going to be leaving the market for another decade or two. Unless Sony leaves the market for some unforeseen reason.



Make sure the shadow you chase is not the one you cast.