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I would go for the 480 or 1060 as well. I'd lean towards the 1060 as it seems to do a tad better in benchmarks and a lot more games favor nVidia over AMD currently. But:

"I combined nearly 240 benchmarks across 51 games to get some real data concerning the 1060 reviews. I'm leaving for work soon, so I don't have time to go into too much detail. However here are a few of the highlights from my findings:
On average, a 1060 is 13.72% better than a 480.
On average, when using DX11, a 1060 is 15.25% better than a 480.
On average, when using DX12, a 1060 is 1.02% worse than a 480.
On average, when using Vulkan, a 1060 is 27.13% better than a 480.
AMD won in 11.36% of DX11 titles, 71.43% of DX12 titles, and 50% of Vulkan titles.
The most commonly reviewed games were AotS, Hitman, RotTR, the Division, GTA V, and the Witcher 3.
If there has been ANY bias amongst journalists, it has been in AMD's favor. Almost every single person is under the belief that AMD will get better with age. This might be true in a few years but not if we continue seeing DX11 games with DX12 features (which is the vast majority of what will be coming out in the next year or so). Essentially, the only time a 480 beats a 1060 is when AMD helps develop a title."

From https://www.reddit.com/r/nvidia/comments/4tyco0/the_truth_about_480_vs_1060/

With Microsoft releasing Xbox games on Windows 10, the 480 might be the way to go as they mostly will be directx 12 going forward.