Amazon U.S. September bestsellers and general Amazon-based discussion

[RJ_Sizzle]

jumpship1020 said:

nanzano said:

I was expecting wilder M$ deals the last week.... They really schould stop focusing on "advertising" how the unexistant spec speculated scorpio is more powerfull than the ps4Pro, doing more true 4k than it and start thinking about  strategies to win this holiday season lol.  

they already did and have a great strategy to win the holidays

biggest exlusive lineup
biggest 3rd party marketing deals
best console for $299
4k blu-ray and streaming for all the 4k tv buyer (and there will be a lot of them!) this holiday

they already won july and august npd. they will win september and october npd.
they'll probably lose november, but have a good shot at december

q2 2016 xbox one sales will be > ps4 sales

If MS is outselling Sony in the US this holiday, it's going to be no more due to the usual price drops and giveaways. Out of every strategy MS has, it always falls back on that. It's the only current gen console you can buy for $229, marked down from $500 since its debut.

MS's current strategy is weird. They're playing a war of attrition by marking down their console just enough so it can move them ahead of the competition on hometurf. Which seems to have a rubberband effect. Yet, they probably wouldn't have put themselves in this position by announcing another far more powerful console a year away. So now they're both trying to play keepaway with Sony by announcing the Scorpio early to try to prevent Sony from gaining ground this holiday, and selling consoles at a loss too so they can try and keep the Xbox brand on people's minds with monthly sales victories in the US.

And this method has GOT to be expensive. Not to mention it seems like a lot of effort for the fact we're not even sure if MS will be that comminted to Xbox One after a while if Scorpio takes off.