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You should watch early Iphone conferences with steve jobs. Those early Iphones were groundbreaking and he spoke about one issue people have with the phone...The price because 299 is simply to much so they lowered the price to 199...

This Iphone 7 is not really an improvement in fact it copies stuff that other companies did and is so expensive because they want to make money and that is fine from a business perspective but for consumers it is horrible.