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Mummelmann said:
Perceived value rules the world, it's what drives consumer electronics. How the perceived value can be so high is beyond me though.

Thats just it.... the hardware inside apple usually isnt all that impressive, compaired to what they charge for it.

What your paying for is the "brand" & "status symbol" and maybe your own preferance of the software OS.

I wouldnt say perceived value is high with apple.

If you buy their products you know your getting f***'ed price wise, you do it anyways.