Why isn't there more advertising or product placement in games?

[Kerotan]

Guitarguy said:

JRPGfan said:
As long as its not targeting marketing, im fine with it.
If it helps pay for developement costs, so they dont have to nickle and dime with dlc or micro transactions instead.

Ubisoft, Square Enix, Activision and EA will plaster the game with in-game advertising AND still push for micro-transactions, season passes, expansions etc.

You're right. 

 

Many games have dlc,  micro-transactions,  expansions etc but the greedy publishers haven't dabbled much in this.  

 

Like fifa on ps4 alone sells like 10m. Surely the pitch side advertising boards are very valuable to a sports related company.  I'm shocked they don't sell the space.  

 

And for the record I'd actually like this kind of advertising.  It wouldn't annoy me just like it doesn't in a real football stadium. In realistic games it makes sense to have realistic ads.