| Kerotan said: Track racers: billboards and advertising boards at the side of tracks. Adverts painted on the track. Sponsors on the car. Sports titles: advertising boards, sponsorship message during replays. sponsor on the ball. Sandbox games: in the city have adverts on the billboards, adverts on the radio or TV. So why isn't it happening? What's stopping Adidas paying for adverts to be displayed in game on a gta billboard and maybe introduce some clothes to the game. Or pay for an advert on the advertising boards around the pitch on fifa. In fifa for example this space is usually just occupied by the name of the game or something like ultimate team. Rocket league could have adverts around the pitch. Potential examples are endless. But it doesn't seem to be happening. Easy money for the game publishers and a good unique way for companies to advertise to certain demographics in a certain way. Thoughts? |
Maybe it is because advertisers do not consider gamers good consumers.
Game developers have to pay for using car designs, soccer roosters, gun designs and brands while in movies/TV-series it is the other way around. Even old-fashioned newspapers gets much of their revenue from advertisement.
