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LudicrousSpeed said:
Sony unveiled their stand alone 4K player the other day. As insiders have said, this is why the PS4P does not have a UHD player. They simply don't want the relatively cheap PS4P to undercut sales of their player. So I wouldn't be surprised to see a firmware update, if its possible, or a new model with UHD disc capabilities released a bit after they release that player. Sucks for consumers, I am sure Sony's player will be quite expensive.

the company is finally pulling the tarp off its first 4K UHD Blu-ray player alongside a brand new projector, both of which are aimed at upper-tier videophiles.

Read more: http://www.digitaltrends.com/home-theater/sony-announces-ubp-x1000es-4k-uhd-blu-ray-player-es-series-receivers/#ixzz4KWnqMX3W

Really, it's not going to compete with the ps4. Enabling 4K UHD playback in the ps4 would not affect the sales of that player.