Eddie_Raja said:
Exactly, and people don't seem to get this. If it launched now it would probably break even at $550, and they want to profit at $400.
Actually what this tells me is they don't really care anymore if they lose marketshare. They should have launched this NOW for $500 and taken the loss. |
If they launch the console now at $550 they will take a huge beating. Even Playstation with it's big brand name lost a lot of money because of that. Not only this, but it takes time to do the R&D and Marketing. They want the best bang for their buck and they can't get it right now unless they spend a lot of money and hope people will buy it for around 600 dollars which isn't happening.