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teigaga said:

$15 is a lot when discussing a non essential component for a systems which profit margins are probably less than $50. It could literally eat into half of all their hardware profits this holiday.

Anyway I'm glad for the consumer that Microsoft included a 4k Blu-ray drive for those in the market for one. Buying a standalone disk player in 2016 for hundreds of dollars is really bizzare lol

Very likely the major part of those $15 is royalties for new encoders. The hardware itself only differs in the lens system (higher NA) and faster electronics which probably is a few $.

Standalone uhd players cost so much because there is no competition. I paid $300 for the first cheap China-built cd-player - then other Chinese joined the race.... The Slim reveal already dropped the price of uhd players by $100 over here