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vivster said:
_Jameson said:

 

We all know Sony will use clever lingo to market this as a 4k gaming device.

I believe Nvidia needs to market there next product "4k ready" like what they did this year with "VR ready"

Nvidia doesn't need to do shit. It's the unrivaled market leader in high end graphics. Pascal is basically just a shrink and refresh of Maxwell and you still have more than 50% more performance gen to gen. Volta won't be that much of an improvement but even 20% more will keep any competitor at bay. And thanks to AMD also inflating their high end prices they won't have to throttle theirs either.

Nvidia didn't earn their market share by being complacent. They use consoles sell numbers/consoles relative power in their marketing all the time.