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Like everybody has 4K TVs to take advantage of a 4K Blu Ray. I don't understand the backlash against not including it. I'm sure Sony was trying to aim for the $399 mark and for what they've done with Pro, 399 is a great price point. A 4K Blu Ray would at least push it to 450-500$ which is past the point of no return from a price point perspective. It won't affect how Pro performs in sales, people just have to find something wrong with something. I still think the Pro is a very awkward console, but it doesn't deserve the hate for something as trivial and underused as 4K Bluray.