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I laugh at the comments when people say games sell consoles not movie players.

For those in Australia would clearly remember when the PS3 launched at a CRAZY price. However it was still cheaper than a BluRay Player at the time.

Guess what? Sony did a promo, guy this over priced TV and get a free PS3 to watch your BluRay discs on. It moved about 50,000 PS3s. This was at a time when PS3 barely scratched 100K units.

There is a market for 4K players out there, it would even help Sony sell more of their TVs like it did with the PS3.