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Soundwave said:

Here's a dirty little secret -- streamed movies are considerably lower image quality than disc titles.

So what's the point of having a 4KTV if the movies you're watching basically are really just like a 1080P transfer because the bit rate simply isn't good enough.

That's the issue. If I buy a 4KTV it's not fucking crazy to want actual 4K content to view on it, otherwise you may as well just stick with a HDTV set.

Also your poll is out of whack, a 4K BR player only costs about $15 more than a regular Blu-Ray player to mass produce. 

If it cost $100 more there's no chance in hell it would be in the cheap XBox One S. 

Yea, someone did an article for the One S, and it costs microsoft $15.50 or something more to put in a 4k drive instead of blu ray. It's like 4k costs $33 and blu ray $18 or something per console.

Sony should be cheaper than that, due to them owning part blu ray right?

But lets say it's the same and it's $15.50.  Okay, know what neat. PS+ was just raised by $10 a year. Seems like the basically covered their costs right there.