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It's a pretty simple situation, honestly. I don't know why people are trying to turn it into something more. Perhaps genuine disappointment for some or something ... else for others. Sometimes people try to project personal feelings into business decisions and it turns into a circus.

From what I can see, Sony's take on the data available resulted in them believing that most or more of their customers feel a cheaper price is more compelling than a 4k Blu-Ray player.

Is that true? I guess we shall see. Personally, I don't care about 4k in the slightest. I'll gladly take the $50+ savings (or whatever). The rest of the market? The real reaction, as opposed to online forums, will be interesting.