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These small on the side mobile games are a brilliant move by Nintendo for when the NX eventually comes out and will make millions for them just by themselves.

It's not an actual first party regular Mario game, but just rather a little side thing to offer people a taste of the real thing they can get if they buy an NX. Gain people's interest with it, then they'll buy a console to play the actual thing.

Their mobile games will never be a substitute for the actual first party releases on their systems. Just a little something on the side to gain people's interests into wanting to get the real thing.