donathos on 25 May 2008
OP: Your question is kind of like, in basketball, what's more important, # of shots attempted or % of shots made. The answer is: neither, really. If you take 1,000 shots but miss 'em all, you lose; if you only take 1 shot but hit, you have 100% and you lose.
What I think a prospective-publisher would look at is both (and more detailed data regarding market demographics, etc.). But the real point is that neither attach rate nor install base matter without the other, because "scoring" here is actual sales.
