Ruh-Roh - Will Sony be dwarfed by Apple's iPhone 7 conference?

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padib said:

Ruh-Roh sounds like Lali-ho! (Is that a good sign or a bad one I'm not sure.)

Well, Sony and Apple are at different scales of importance. Of course Apple has a lot more visibility than sony and will absorb most of the mediatic attention.

However Sony was never in a position to compete with that. So I'm not sure this is important.

It has to be important. Does anyone really think that Sony (or any company) would put on a major release event without the ROI including free advertising amongst mass media?

To me, this is now a loss or rather a big reduction in what Sony would have expected had no Apple event been scheduled on same day.