The cold truth is that digital prices stay higher for longer because there is no overriding factor constantly pushing them down.
In retail, prices drop because inventory size and display space are major, major concerns. They stress over it on an unending basis. Somewhere like Walmart hates keeping inventory that doesn't move and they hate shelf space being taken up for sluggish products. They'd rather mark non-sellers below cost and get them out the door.
Digital has to deal with none of that. It only has to go down when the publisher says, "okay, we've sold all we're going to sell at this price, let's drop it a little." Or, if they want, they can leave it at a high price forever. They aren't being compelled by other factors.
So, from a business standpoint, our perception that digital should be lower is totally backwards.
Kind of funny, kinda not.
