Digital will always be a rip off and should always be cheaper than digital since you have to take into account there is no trade in or preowned with digital and a lot of copies are not going to get traded in a further 10 times to what could of been potential new buyers.
Physical should be £39.99 vs a Digital price of £24.99. Will never happen as companies want the initial big up front profits from inflated digital prices rather than a larger profit over 12 months by cutting out physical trade-in's but in the end it ends up been like £32 for Deus EX Mankind Divided vs £49.99 for a digital copy.







