superchunk on 29 August 2016
Why do people keep saying they are different audiences? That is just silly.
How many gamers do you know that don't own a smartphone?
Fact is, Sony will want a ton of free advertising from the various media outlets in the world. Each of these media outlets only have so much time / space they are going to put towards tech news. Which one is the average JoeBob going to see at primetime on 9/7 and 9/8? The iPhone 7.
Due to Apple's event, the only 'market' that will even know that there is a new PS4 will be those that already know one is coming. However, had Apple's event been during a different month, it likely would have lead all mass media tech news for those couple days.
I think that is big.
