I think MS still hasn't learnt their lesson.
With the OG PS4/XB1; sony's message was clear. This is a gaming console pure and simple without any added bells and whistles and will cost you $399. MS went with kinect and TV and ended up with a bloated gaming console that cost $499 and they haven't recovered since.
Now it's happening again. There is the XB1s and the PS4s. One is a "gaming" console that supports HDR and 4k movies/content. And costs $299. The other is just the same old gaming console and will most likely cost $249....
And i think MS is making a mistake again. Price is key, the people that care about 4k content and UHD Blu-ray aren't "budget" minded. Those are the same people willing to spend $399/$499 for a new or scorpio to go along with their new 4k TVs. And their numbers are nothing g compared to the people still on 1080p TV and on a budget.
And by the time those 1080p folks are looking to upgrade to 4k, things like the Neo would probably cost less than $299.
So for me, it's all about the pricing and knowing your market. If MS had just made a smaller XB1 without all the blls and whistles and priced it at $199 to sonys $249.... then they would have had a fighting chance.







