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Shameless said:
If the 360 gets blu-ray, a bigger HDD and wireless then the 360 is a better choice compared to the PS3. Right now, blu-ray is a major factor for high PS3 sales and without that bonus I can't see anything that will keep sales above the 360.

The OP is correct.

Except that if Microsoft adds a Blu-ray drive, the possibility of a price drop is pretty much zilch. Their marketshare will continue to shrink as people lose interest.

Frankly, I don't remember much evidence that the Blu-ray drive was the motivation for high PS3 sales. I could see why it would be, but why isn't it selling better in Japan then? It's selling very well in Europe, even though HD adoption rates there remain quite low.