37% of XB1 S 2TB sales were funded with trade-ins

[nanarchy]

outlawauron said:

nanarchy said:
seems an amazingly low number of tradeins for a top end upgrade. Was expecting much higher, I am sure MS are pretty pleased with 60%+ new buy ratio of this.

You do realize what the stat is? This isn't even an guarantee of completely new owners, but that more than 1/3 of their sales were from people trading their current stuff in. That's not growing your base, but it does mean you have a lot of hardcore fans willing to double dip.

of course, slim models and upgrades like this will always appeal heavily to hardcore fans initially. I would have expected tradeins to be even higher. numbers seem amazingly good, certainly better than I expected.