37% of XB1 S 2TB sales were funded with trade-ins

[aLkaLiNE]

outlawauron said:

nanarchy said:
seems an amazingly low number of tradeins for a top end upgrade. Was expecting much higher, I am sure MS are pretty pleased with 60%+ new buy ratio of this.

You do realize what the stat is? This isn't even an guarantee of completely new owners, but that more than 1/3 of their sales were from people trading their current stuff in. That's not growing your base, but it does mean you have a lot of hardcore fans willing to double dip.

Qft.

This number represents the amount of original Xbox ones being traded toward the slim. Then, there's another percentage of people that didn't trade in, bought the xb1s and simply added another Xbox to their home. Not new owners. The third group would be the percentage of people that have bought the slim without owning an Xbox one prior.