He knows he's not going to win the general election. He has an exit plan in place that will minimize the damage to his brand; namely by claiming that the election process was rigged against him from the start with ample help from the media.
He's already monetizing through his campaign; he started his campaign self financed, renting his own properties to use for the campaign, paying himself the minimal on rent to cut costs until the campaign began running off of individual, GOP party and business interest contributions, at which point he raised the rent on his properties his campaign was using by multiple times over.
He's essentially using campaign contributions to recoup what he spent before receiving the GOP nomination in addition to redistributing portions of those party contributions to family members since they are campaign managers.
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