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GribbleGrunger said:

If they call it the XB2 then they'll have a 9th gen lead for as long as it takes Sony to release a PS5. If MS simply keep the label 'iterative' then you'd be right but I'm speculating on a possible move from MS. To me it makes sense for MS to bate and switch. This will be giving Sony a bit of a problem at the moment because they'll also be aware of what MS could do.

And how is changing the name of a console and labelling it a "9th gen machine" an advantage? The NX will be a '9th gen machine', will that give it a significant advantage over ps4/xbo?

Generations are meaningless at this point. So MS have a '9th generation' machine and Sony do not so what? And when Sony got around to releasing their PlayStation 5 or whatever they'd have a huge advantage over MS then... There's really no big advantage to be had from it.