I agree with JRPGfan, if they price it at $299,- with no game, they will have a hard time marketing it. If they price it at $249,- they will be the cheapest (again) console and still have the "more powerfull" hardware then the Xbox one S game-wise and people will not care that there is no game included.
Its the same strategy that worked well. If they price it at $299,- I think they will lose in the USA (Obviously in Europe and Japan it will sell no matter how they price it)
Also a thing to keep in mind, people will buy this AND buy the VR headset which also makes them a profit, with the price range of the console on $249 and the headset at $400, that will convince many people to try out playstation VR, again, to their profit.

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