Even though it looks like the guy doesn't have the console itself it could be real.
I don't know how the various stores across the globe store their consoles but I know from experience that various Dutch stores usually only have the boxes for the consoles in the actual store with the console itself in the stockroom in the back where only employees have access, they do this to prevent theft. So it's definitely possible to get your hands on a genuine box without getting your hands on the console itself.