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StarOcean said:
It's marketing 101. If they told you what the product actually was you'd be less inclined to buy it. I don't get why people act like this is a new thing to gaming. This has been going on forever, gaming and not.

I would argue this phenomena is "marketing 101" because too many consumers are so gullible. Apathy won't fix it. Let's work towards changing that. Let's urge people to be skeptical, to stop pre-ordering games, to wait-and-see.