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Kerotan on 16 August 2016
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konnichiwa said:
Kerotan said:

You don't think they charge Microsoft a lot when they know Microsoft need these big deals?  And besides EA wouldn't under sell themselves.  They like money and are in the business of making it.  

 

One things for sure though,  Activision have done better than EA regarding the deals.  same as last gen though.  Activision did the best deals. 

Why bother buying the fifa rights =/= Microsoft needs this big deals!    Isn't it a bit contradicting? It is hard to guess but I would not be surprised that analysts in those two companies estimate that most people who are going to buy the next Fifa game already have a Xbox one or will buy a different bundle and then later on buying fifa 17. If the game was not bundled the next months probably 100.000 people will buy a Xbox one for fifa 17 and that is not that much for EA (and 100.00 sounds even optimistic).  And then Ms propose to bundle it with an Xbox one S and probably buys lets say a million bundles an pay for each copy 20 bucks so 20 million + it comes with EA Access.  That 20 million is possible more that they will get from new Xbox one owners fifa buyers the next months anyway and making that game bundled will probably make some interest to buy fifa 18 and subscribe to EA access so that 20 million can goes up to 30-50 million and then we are not even talking about microsft covering marketing costs aswell for them.

What probably wasn't cheap was the Titanfall (exclusive) deal.

Fifa 16 sales retail: (higher with digital) 

Ps4: 8.2m

X1: 3.1m

Ps3: 2.7m

X1: 1.6m

 

They've been paying big bucks to promote this franchise for a few years now.  

 

Basically Sony doesn't spend a dime but they get the lions share of the sales.  Microsoft spends a lot but gets way less.  These deals don't pay off when you're getting beat so badly WW. They only pay off for the dominant player.  

 

That's why it's worth it for Sony with the bo3 deal.  Meanwhile they lose nothing by Microsoft buying the Fifa deal.  

 

I wouldn't be surprised if Fifa 17 sells 10m retail on the ps4. (very likely including digital).  And that's without them spending a penny.  

 

Everybody knows fifa is on Playstation.  All Microsoft is doing is advertising the game and that's helping it sell on Playstation too.  EA are the big winners with this deal.