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Barozi said:
naruball said:

Hence the bolded.

They are a business. Of course they'll prioritise success over silly things such as "internet hate". It'd be incredibly silly to avoid hyping your game, thus resulting to significantly less sales, just to avoid the mean things people on the internet may say regardless of hype.

If you hype up your game and don't deliver, it's called short term success.

For long term success you either reduce the amount of hype a bit or you better deliver.

Fancy words but ultimately meaningless.

If they game had had less hype there is no way knowing how much it would have sold in the end. Plenty of great indies never sell anywhere near as much as No Man's Sky did in a day, lifetime.

There is the possibility that no matter the hype people would have been disappointed anyway.

Also, keep in mind that plenty of people are playing it and loving it believing that it actually delivered what it promised.

This controversy has people talking about it and some giving it a chance even through piracy to see what it's all about. Without hype, the game would have most likely received less exposure.

How many indies do you know that can sell at full price? Had it not been for the hype, a few people would have given it a chance.