| KLXVER said: Sony disputes the amount of the potential loss, insisting that revenue streams from merchandising and such attractions as a new Ghostbusters exhibit at Madame Tussauds and a theme park ride in Dubai will help defray any deficit. The studio also notes that the number of people renting the 1984 film has soared over the summer. "This loss calculation is way off," says the Sony rep. "With multiple revenue streams, including consumer products, gaming, location-based entertainment, continued international rollout, and huge third-party promotional partnerships that mitigated costs, the bottom line, even before co-financing, is not remotely close to that number."
Will probably never get a sequel though... |
But a lot of the money mentioned by Sony in this article is being made off the back of the original franchise and being made despite the remake - with no remake at all they would have been able to achieve all the revenue streams they mentioned w the possible exception of increased rentals of the 1984 version - of course they could have done a retro advertising campaign for the original for a lot less than $300 million and still seen rentals of the original increase
