Ghostbusters will go down in history as adding to the "How not to promote a film" bullet point list. Notably, it will add "Don't get Social Justice Workers involved", as an extension of "Don't insult the fans" and "Don't promote a political agenda". It seems other than the awful trailer, the only promotion the producers have done for this film is to start massive flamewars on Twitter.
What put me off seeing Ghostbusters was the trailer. I only watched the original once and liked it, and honestly seeing an all female team wasn't an issue in my book. However what was an issue was the bad EDM remix of the classic synth-pop theme, the constant jumps between clips like a Michael Bay trailer, and the Patty Tolan character.
Sure, the movie may be Feminist and anti-misogynist, but it's also casually racist. Patty Tolan is almost every single stereotype about African Americans bundled up into one character. It's like the producers got her to be a caricature of a black woman (like some comedians do) but left out the comedy. I found it uncomfortable to watch her blunder around in the trailer, which is why I passed on the film.
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