| setsunatenshi said: Not that it's shrinking exactly in software sales, which is all that matters to the publishers at the end of the day. |
As Aquamarine pointed out in recent NPD threads, its something like 75% of all 3rd party software sales come from Activision, Electronic Arts, Ubisoft, Take-Two, Warner Bros & Bethesda.
That's 6 companies that make up 3/4 of the software market which leaves dozens, if not hundreds of companies to fight over the remaining 1/4.
We are seeing the console market become a few massive publishers while the rest fight for scraps. The same goes for genres where shooters/sports/action make up the bulk of software sales and we are also seeing a smaller number of releases with a handful of massive games taking a majority of sales.
When the herd loses its way, the shepard must kill the bull that leads them astray.







