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Well, yeah, but those are all terrible things. The rise of gaming as a service, DLC, online subscriptions, DRM, etc. Increased brand loyalty and consumer entrenchment is a bad thing, as is the erection of a wall separating the video game faithful from "casuals," who are so quickly dismissed as feckless and disloyal.

I don't mean any offense Intrinsic, but this essay reads like something dreamed up in a corporate boardroom on how best to manipulate consumers, make them loyal to a brand name, and bleed them of their money one microtransaction at a time.

If the console market is indeed the behemoth you describe we should all be fighting back against it, not celebrating it.