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SpokenTruth said:
theprof00 said:

If you mean that his name is on everything, you could simply attribute that to branding. Egotistical branding maybe, but there are a lot of business owners who name everything after their own name.  No different than Lou from down the street owning Lou's bagels, or Oreilly and Sons construction and automotive. 

You had it but let it go.   You even said the word.

I've found in my life experience that the people who are so overtly egotistical are usually furthest from it, and that it's usually a kid of "tongue in cheek"/ingroup joke. Real egotism is demonstrated through actions, not words.